Seth Godin’s latest talk on marketing for non-profits is well worth a listen for bike advocates. Let’s face it — our communications skills and sensibilities are so 15 years ago. Godin explains how we need to learn to “flip the funnel,” and “turn it into a megaphone.” So turn off the talking heads this weekend, and listen to someone who can teach you how to make a difference.
Here’s a direct link to the mp3.
Courtesy of Network for Good, also a great resource.
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