Backcountry.com, “the largest online specialty retailer of premium outdoor gear,” will bring a $20M investment and 200 new jobs to Christiansburg.
The company operates 10 specialty ecommerce websites: Backcountry.com, SteepandCheap.com, Dogfunk.com, WhiskeyMilitia.com, CompetitiveCyclist.com, RealCyclist.com, Bonktown.com, HuckNroll.com, Chainlove.com, and DepartmentofGoods.com. Combined, they sell more than 1,000 brands.
CEO Jill Layfield said about the move: “When deciding on a location, Virginia just made sense. It’s not only a strategically viable location operationally, it’s a beautiful place where outdoor sports are part of the lifestyle, and that’s important to us.”
Undoubtedly, amenities such as the New River Trail, the Huckleberry Trail, proximity to the Appalachian Trail and New River, and the region’s world-class biking and hiking made a difference in the company’s decision.
Read the press release at the Governor’s website, and more at Roanoke.com.
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