Despite loads of statistical evidence that cycling is safe, the impression of danger is still the greatest impediment to people riding their bikes. Why the disconnect?
In this talk from the 2013 Bike Summit, Tom Bowden explains the cognitive bias that keeps people from thinking rationally about the relative safety of cycling.
It was great to meet Commute By Bike’s Ted Johnson at the Summit. Ted added Tom’s slides to this video, and wrote about it a bit too. Thanks Ted!
Tom Bowden is a regular contributor to Commute By Bike, Chairman of the Board of Bike Virginia, and Vice President of the Virginia Bicycling Federation.
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